Decades ago – before eBay, the Home Shopping Network, and QVC joined our everyday lexicon – consumers actually shopped in stores. Nobody could even contemplate shopping for the holidays without weaving through endless lines of bumper-to-bumper traffic and squeezing inside crowded, overflowing shopping malls, just to spar with strangers over this year's "must-have" Christmas gifts. And then came Bob Circosta. Forever changing the purchasing habits of the American public, Bob Circosta helped invent an entirely new industry: home shopping and electronic retailing. And now? Between eBay, home shopping channels, and infomercials, the electronic retailing industry rakes in over 30 billion dollars annually. That number surpasses the yearly revenues for McDonald's, Burger King, and Wendy's—combined.