In the 1990s, child psychologist Sylvia Rimm and her daughters—Sara, a research psychologist, and Ilonna, a pediatric oncology researcher—surveyed more than 1,000 satisfied, successful women. Their goal was to "identify the essential childhood elements that encouraged these women to achieve fulfilling careers" so other parents could give their daughters the same advantages. Their results and advice were published in See Jane Win®, which became a New York Times and Wall Street Journal best-seller.

See Jane Win® teaches parents how to help their daughters. See Jane Win® for Girls teaches daughters how to help themselves. Dr. Rimm gives girls the "I Can" tips and tools they need to be confident, capable, eager to learn, and ready to lead.