An affordable, plain-English guide, Effective Fundraising for Nonprofits explains how to: „X work with individual donors „X plan special events „X solicit grants from foundations and corporations „X get media coverage „X use the Web to further fundraising goals „X start a side business „X and much more The most important things you need to know in order to do your fundraising job well (most likely as a development director or staffperson, executive director, or board member. I¡¦ll discuss how fundraising is being done, at its best, today. Gone are the days when a nonprofit could charm people with its desperation and grassroots inefficiencies. You'll learn how current technology, business savvy, and public attitudes toward nonprofits are shaping the fundraising environment. You'll get right into the nuts and bolts of how to plan your fundraising strategy, assemble the right people, technology, and other tools you¡¦ll need in order to maximize your returns, attract supporters, ask for gifts from individuals, businesses, and foundations, and much more.

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