Dear Book Publicity Seeker, I've said it a million times, and I'll say it again: publicity is one of the crucial keys to the success of your book promotion plan. It will literally drive the customers straight to you to buy your book. Why? Because people trust the media, and an endorsement from the media will mean success for you. How do I know? I'm a book publicist. For years I've personally worked with authors developing publicity campaigns and booking author tours all across North America. I've earned fortunes in free publicity for authors and I'm going to show you how to do exactly what I've done. "...the producer of City TV in Toronto took me aside and told me Joni was one of the best publicists he has had the pleasure of working with! ...If I could choose anyone to represent me and my book, there would be absolutely no question." Julie Van Rosendaal - author of "One Smart Cookie" and "Grazing" www.onesmartcookie.ca I'll be honest with you, publicity takes work (which is why publicists charge a lot of money) but... if you follow the right techniques, get your hands on the right tools and learn the insider tricks of the trade then... Publicity is the easiest - and cheapest - way to get the word out about your book and to make your book sales soar. Advertising firms will tell you that in an average size city, you would need an advertising budget of at least a million dollars to even make people bat an eye. I don't know about you, but I think a million dollars is a heck of a lot of money for a small business to cough up. Guess what a TV interview or a feature article earned through your publicity campaign costs you? NOTHING! Nothing is a heck of a lot cheaper than a million dollars. Creating an effective book publicity campaign costs you little more than some of your time and a bit of creative thinking. That's it. So, if you don't have that million dollar budget to pay for an advertising campaign, you must focus on creating a rock-solid publicity campaign. If you don't, how will people find out about your book? Ok, let's get straight to the point and the reason why you're reading this... It's great that you've worked to hard to write and publish your book, and even better that your book is sitting on the bookstore shelves, or on your website, all ready and waiting for the customer to buy. You've come so far and worked so hard... ...so why isn't anyone buying it? Because they don't know about it! Your book publicity campaign is about nothing more than creating public awareness, driving demand -- and selling books. It really is just that simple. You know you have to do publicity (otherwise you wouldn't be here reading this right now, would you?). The problem is that you probably don't know where to start. Well, your first option is to hire a publicist. It's true that professional book publicists are worth their weight in gold (if I do say so myself)... ...but you probably know by now that they pretty much COST their weight in gold too ($5,000 - $10,000 monthly retainers are pretty much standard). Your second option is to learn the essential tricks of the trade and do it yourself for a fraction of the cost. It's really not difficult, when you know what you're doing. If you have the right tools, the right information, and a little one-on-one support from an expert (like me!), you don't need anything else. So, where do you start? You start right here with good materials, the right contacts and all the tools, tips and techniques you need to generate the publicity that will rev up your sales. You need "The Beginner's Guide to Publicity".