In the world of marketing, it is often said that 50% of the advertising budget spend was a waste of time and should be cut – but no-one knows which 50%. I fear we have a similar, maybe far greater, issue within the world of learning and development. There is now much research recognising that up to 90% of what makes us effective in our work has come from informal learning sources. And yet many L&D budgets allocate little or nothing to support these forms of learning. This ebook on Work Based Learning (WBL) aims to redress the balance and get you thinking about whether all those formal courses and programmes are delivering the best results for your participants and your organization.