Journal of Business & Industrial Marketing, Volume 26, Issue 5

ebook Journal of Business & Industrial Marketing

By Pauliina Ulkuniemi

cover image of Journal of Business & Industrial Marketing, Volume 26, Issue 5

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This e-book clearly illustrate the multidisciplinary nature of research on modularity in business services. The papers have adopted ideas from business as well as from more engineering-oriented streams of literature. This e-book creates a versatile new understanding of a topic which is still in its early stages of development.

Journal of Business & Industrial Marketing, Volume 26, Issue 5