This e-book covers a broad time span in the history of Canadian marketing. Beginning with Earl's discussion of wheat pools in the 1920s, we progress through Miller's discussion of the inter-war years and Boothman's study of the post-World War II time period to Mittelman and Neilson's focus on the 1970s and Dewhirst and Sparks' work which brings us up to the new millennium. We now offer this special "Canadian" e-book in the hope that it will not only make its own contribution to the relevant literature but will also encourage further research on the history of Canadian marketing.