This book presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. Specific cases include: climate change in the tourism industry, branding legacies arising from the South Africa FIFA 2010 World Cup, slow tourism, destination marketing of Dubai, farm tourism and more. Written by a team of experts , it comprises in-depth and detailed case studies, written with specific learning objectives in mind. Each case is fully referenced and accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are available from the publisher's website.