Once upon a time, there was a man who believed in an ethical code of conduct when communicating. Don't Be a Dick started out as an inside joke, used towards people whose behaviour would hinder communication. Over time, this man discovered a growing epidemic. There was an overwhelming amount of people sabotaging conversations regularly. The concept of Don't Be a Dick could no longer remain unwritten. He forged three rules and categorized behaviours directly responsible for communication breakdowns. It is a concept he has adopted in his everyday life to promote healthy communications.