Brian Tracy shares principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy's detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling – the mental component – and the outer game of selling – the methods and techniques of actually making the sale. Be a Sales Superstar is a handbook for busy sales professionals, providing key ideas and techniques that will immediately increase your effectiveness and boost your results. Brian Tracy shows you how to: Get more and better appointments, easier; Build high rapport in the first few minutes; Make better, more effective sales presentations; Close more sales than ever before.