Chatter Marketing

ebook Putting the Relationship Back in Customer Relationship Management

By Neil Rosen

cover image of Chatter Marketing

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...

A detailed guide to monitoring customers online—and then delivering exactly what they want, when they want it

Every marketer's dream is to overhear what customers say about their company and discover their future purchasing plans. With Chatter Marketing, Neil Rosen reveals how keeping tabs on the "chatter" produced by customers—questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups—gives marketers an unprecedented look into the minds of their customers.

Rosen shows how you can collect and analyze this chatter to

  • get to consumers before they use a search engine and bring up competing products
  • deliver just-in-time content—white papers, blog comments, or YouTube videos—that builds customer trust and seals the sale
  • identify key customers—the ambassadors, influencers, and experts you want on your side
  • build a website optimized for collecting chatter and interacting with consumers
  • drastically increase customer retention and acquisition

    As the trend away from traditional marketing continues, marketers face plenty of questions and challenges; Chatter Marketing is the perfect companion to help you succeed in this evolving online landscape.

  • Chatter Marketing