The Tao of Pricing

ebook ∣ Bringing Eastern Enlightenment to Western Marketing Strategy

By Marlene Jensen

cover image of The Tao of Pricing

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Format

ebook

Author

Marlene Jensen

Publisher

JGF Press

Release

29 December 2019

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Subjects

Business Finance Nonfiction

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Pain-free pricing strategy.

79 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately."

  • "This book makes pricing so much fun, you might not realize how much you're learning!" — Bob Bly, author of Fool-Proof Marketing
  • "This book can protect you from pricing mistakes that can devalue your company." — Roland A. DeSilva, Oaklins DeSilva+Phillips
  • "Both experienced and novice marketers will profit from this book." — Dr. Ron Drozdenko, Chair, Marketing Department, Ancell School of Business, WCSU

    • Format

    ebook

    Author

    Marlene Jensen

    Publisher

    JGF Press

    Release

    29 December 2019

    Share

    Subjects

    Business Finance Nonfiction
    The Tao of Pricing