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Advertising to Children

Essential Viewpoints Set 3

by Marcia Amidon Lusted

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This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.

Publication Details

Publisher:
ABDO Publishing
Imprint:
Essential Library
Publication Date:
2009
Series:
Essential Viewpoints Set 3

Format

  • Adobe PDF eBook 2.8 MB
Advertising to Children
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