This book consists of two titles, which are the following:

Book 1: Running a business can be a joy and a pain. It all depends on how you handle it. Other factors that contribute to your success or failure may be the demand, the market, the numbers, accounting, and the nature of your brand or product.

However, there are certain skills everyone should have. These are the basics for running a business. And you may think that everyone possesses these general abilities, but you might be surprised by how many people have no clue what they are doing, and they never stand a chance of making it work because they missed the essentials for doing business in the first place. We're talking about money management, marketing, and finances. If you get those things wrong, your business has a higher risk of flopping.

Book 2: A lot of business owners and managers get many things right, but there are also things they can do better. Take communication skills for example: Are you really effective enough at communicating. Are you good at delegating responsibilities?

Aside from this, we'll touch on the topic of project management. People who work in projects, typically achieve more if they have been executed effectively. Real leaders get things done fast and proficiently. Are you that leader yet?

Last but not least, too many people dive into starting a business without realizing what it takes. They overlook many factors that will be a hindrance or addition to their business plans. In this guide, we'll help you see this factors in advance so you don't have to make silly mistakes that could be avoided.

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