I might be biased when I say this, but I do believe it – India is the most interesting and fascinating country in the world. At the same time, it is also the most complex.

In the beginning of my time in India, I misunderstood many things, misjudged many people and underestimated many ways of doing business. During my years in India, I have learned, adapted and changed. This book is about sharing these learnings and experiences with readers. The typical reader is either the westerner who has lived and worked in India or has worked with Indians or is curious about India as a market. Or it is the Indian who wants to understand how westerners think or work in the Indian context.

This book answers many of the questions that are of fundamental importance if one wants to excel or succeed in India. Had I had answers to these kinds of questions, my own runway would have been much shorter in the beginning of my India-journey.