Summary of the Book: In this books reader can get a comprehensive knowledge on Sales and Marketing Management from beginning to present modern business scenario. As the time changes the concept and ideas of marketing is gradually changing. Modern technology is used enormously to explore the product and services. Now a day's manufacturer can sale product/services from one end to another end of the world. I have tried my best concepts Value analysis, value creation, value engineering and value addition. History, purpose, objective provide a clear conception regarding marketing to my students and readers. I will be happy and think that my efforts will be successful if all readers satisfy after reading this books.