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This new edition of a best-selling text has been fully revised and updated to take into account recent developments in communication and media studies. The authors cover the essential elements of communication, including communication between individuals and groups, in organizations and through mass media and new technologies to provide a comprehensive introduction to communication theory and practice.
The new edition includes:
* case studies and assignments
* key questions to help students understand core communication concepts
* new photographs and diagrams
* checklist summaries for easy revision
* expanded sections on mass media, practical communication and media skills
* guidance on interpersonal and social skills
* practical advice on planning, scripting and producing audio and video material
The new edition includes:
* case studies and assignments
* key questions to help students understand core communication concepts
* new photographs and diagrams
* checklist summaries for easy revision
* expanded sections on mass media, practical communication and media skills
* guidance on interpersonal and social skills
* practical advice on planning, scripting and producing audio and video material
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