Buy now to get the key takeaways from Colin Bryar and Bill Carr's Working Backwards.

Sample Key Takeaways:

1) When Jeff Bezos, the founder of Amazon, started his company, it was so small that he was able to be with his employees every step of the way. He was guiding them into following his leadership principles, monitoring every decision they had to make.

2) In 2004, when the company had grown far beyond its initial size, Robin Andrulevich from human resources began compiling a list of Amazon's most important leadership principles. She interviewed the most valuable and successful leaders the company had, and ended up compiling 14 principles.