This 2025 Deskbook provides practitioners of trademark and unfair competition law an organized guide to decisions, legislation, treatises, and commentary, a delineation of the principal questions and problems to be expected, and an up-to-date synthesis of the current and developing law. This treatise explores the continuing tension between the First Amendment and protection of trade identity particularly in right of publicity cases. Chapter 8 is devoted entirely to First Amendment issues. Material is also provided on the Federal Trade Commission, which has been actively battling deceptive advertising and marketing schemes and data breaches, as well as material on other governmental agencies such as the Food and Drug Administration.

The Trademarks and Unfair Competition Deskbook is unique among intellectual property resources in structure, conciseness and content. In part this is because, in addition to having taught the subject for many years at three top law schools, the authors actively litigate intellectual property cases across the U.S.