AI is just beginning to make a serious impact on internet marketing and the way that marketers promote their businesses.

There are several ways this is happening now and is likely to happen in future:

Websites will anticipate their users' interests based on their previous behavior and thereby show better ads, based on machine learning algorithms
SEO will be based more on natural language in order to accommodate the needs of an AI- centric Google
Chatbots will be an essential part of many website's operations
Programmatic advertising will be increasingly used to locate and order the best ads for your business across multiple channels