In this book you'll find:

All the different types of cross-promotion you can do (both within your brand and with other authors)

What the Novelist's Dilemma is and why it's important to understand for longevity in the book industry

Creative ways to create higher-ticket book sales (through bundling) that takes the pressure off of finding new customers

How to use boxed sets and anthologies to cross-promote and/or build your customer base

Different ancillary product ideas that work for fiction and nonfiction books

How you can better understand your business by mapping out your product funnels