Summary of Gary Vaynerchuk's #AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk's guide to leadership and media. Structured in the form of questions and answers, #AskGaryVee follows the model of Vaynerchuk's YouTube show, in which he responds to a wide variety of inquiries—both personal and professional—from his followers. The book returns to questions that Vaynerchuk was asked on the show during the past two years in an attempt to update his responses, change his view on certain points, and consolidate the information scattered across hundreds of episodes of a web series into a single handbook for aspiring entrepreneurs.

Every company in every kind of business also needs to think like a media company. Whether a business is selling wine, dog chews, or cars, the prevalence of digital media means that to abstain from speaking to your audience is to cease to exist...