"This is a wonderful book. The dilemma of converting an idea into a working business model and then scaling it is incredibly challenging. Ashish puts together the building blocks with simplicity and clarity — and a compelling storyline. "

- Pramod Bhasin, Founder Genpact, Chairman Clix Capital, Co-founder Asha Impact

"A step-by-step approach to scale, covering key levers from strategy to culture, written in an engaging style.  Highly recommended."

- Sanjeev Bikhchandani, Founder, InfoEdge

"Scaling startups is one the biggest challenges any entrepreneur faces. The structured approach provided by this book will be extremely valuable to founders. Coming from a successful leader, with significant scaling experience, this is a must read."

- Meena Ganesh, MD and CEO, Portea Medical

An engaging and practical guide for defining your mission, vision, strategies, objectives and culture - a must-read for startup founders and emerging corporate leaders alike.

- Will Poole, Co-founder and Managing Partner, Capria and Unitus Ventures

This book provides a blueprint to scale your organization, with tips and practical methods to follow at each stage. Companies that scale:

• Know where they are going and how they will get there; their Mission, Vision and Core Strategy

• Have a clear set of Breakthrough Objectives and Initiatives that will help them scale.

• Ensure that everyone in the company has measurable objectives that meet the company's goals while allowing for individual contribution.

• Have a culture based on shared values, where people grow and want to contribute to the company's success.