This book talks about 14 different ways to generate leads without spending any money. In my 10 years as an Entrepreneur, I have used all these 14 ways to generate leads for myself. I believe it will be useful for you as well. All these 14 principles will be directly useful for Entrepreneurs and Sales executives who are in B2B (Business to Business) segment. For people who are in B2C (Business to Consumer) segment, some of the 14 ways will be directly applicable and other lead generations ways may be useful for bulk deals. You don't need to follow all 14 ways to generate leads, you can choose ways which are aligning to your natural strengths and if you focus on that and follow it day in and day out, it will bring big difference to your business.