This book was written with the hope of inspiring professionals who are contemplating a career in fundraising. It provides anecdotes, stories as well as tips on becoming a highly effective fundraising professional. These tips can apply to those who are already in the industry and want to take their careers to the next level, or to those who are new to fundraising and seek helpful advice.

This book briefly provides an overview about the origins of fundraising and philanthropy and the importance of understanding this industry's history. It goes on to explain the value of having a personal philosophy and outlines behaviors that Harvey Green has observed from some of the most highly effective fundraisers.

In the second part of the book, Harvey covers some of the most remarkable personal habits of highly effective fundraisers, gives donor perspectives and examines the challenges that fundraisers face and how to overcome them. In the last part of this book, Harvey looks at some of the ways that highly effective fundraisers motivate themselves to win every time and segues into a brief discussion about becoming a leader in this industry.

The book concludes with some practical tips on making a successful fundraising career happen.