The Art of Sales and Communication

Why are salespeople struggling to differentiate their products or services from competitors?

What makes them miss their annual sales targets?

Why do customers view salespeople negatively?

Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the "VALUE" rules, a fivestep approach salespeople use to win sales on value, not price.

The 5 Rules of Megavalue Selling is for salespeople, sales managers, startup entrepreneurs, business owners, and people eager to learn about mastering customer conversations about value. This book shows how to:

Identify a customer's true value drivers

Handle the price pushback and commodity traps

Uncover undervalued or unrecognized drivers

Customize value messages according to client specifications

Mark Holmes helps organizations improve sales results. He consults, coaches, trains and speaks on sales development, sales management and strategic sales management. He is a bestselling author and his ideas have been featured in the Wall Street Journal, Sales & Marketing Management and FOX Business network. He works with multinational companies and small businesses in various industries.