20 Powerful Principles for Clear and Effective Writing

Ace Your Competitive Exams

Choose the best writing structure

Create powerful, memorable sentences

Understand the importance of support points

Use readability tools to enhance presentation

Whether you're a high school or college student, testprep candidate, or business professional, this book is a concise guide to penning strong and effective work for all occasions.

With a wealth of examples, charts, and engaging exercises, enjoy the benefits of your own selfpaced writing course in Power Writing!:

Structure relates to organization and the order in which you present ideas. Learn to choose the structure that best develops your ideas, and to write with a topdown approach.

Style describes how you write, including how you use examples to support what is written. Learn to write simple, powerful, and vivid prose. Understand how to vary sentence beginnings, create formal and informal tones, and stay gender neutral.

Readability focuses on presentation and how to make your document visually pleasing and easy to read. Learn how to make key words stand out, use headings and headlines to "frame" writing, and to allow your document to "breathe".

BRANDON ROYAL is an awardwinning writer who has honed his theories of teaching and education, into a set of key learning principles that help define the basics of writing, grammar, math, and reasoning.