Inspiring stories of 101 amazing brands that changed the world

Apple CocaCola Nike Starbucks Disney KFC Hallmark Mercedes Revlon Tupperware Banana Republic and many more

Inspiring stories to help you build a bigger, better, stronger brand

A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world's greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and CocaCola.

The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fullyequipped toolbox for building a winning brand!

Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency. His specialist subjects are brand positioning, brand architecture, and innovation. He is a regular contributor to the marketing press, and he blogs for The Marketing Society.