What does it mean to be an academic in today's rapidly changing world?The new academic must not only be outstanding in their chosen field, they must be able to write knock-out articles, speak with flair and wit, and share it all with their huge social media following. But how do you do all that?In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative and, above all, accessible way. He will also help you to take care of the practicalities, the business if you like, of being a writer and communicator. Aimed at researchers at all levels of expeirience, this book will take you from the basics of writing and speaking, how to develop a public profile, gain traction online – starting with a simple letter to the editor and then moving through writing for newspapers and magazines, radio and TV interviews, as well as podcasting, and even exhibitions and documentary film. This book will teach experts how to be front and centre in public debate so we can all benefit from their knowledge and make informed decisions about the things that matter.Funny, lively and constructive, this is your hands-on guidebook to excelling in academia.