The ultimate tool for saving time and money and maintaining design consistency. This edition bridges the gap between design and print. Although it has a focus on designers, the points, scenarios, and tips it covers are extremely valuable for anyone who has to access to, buy or approve artwork. Use this book to boost your knowledge as a print buyer or approver. It's a great personal assistant that helps with decision making for artwork received. Keep a copy as a tool to allow you to enter the lucrative field of label and package design with confidence