Journal of Business & Industrial Marketing, Volume 26, Issue 3
ebook ∣ Journal of Business & Industrial Marketing
By Thomas Brashear Alejandro
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This e-book features papers from participants attending the CBIM Academic Workshop 2008, the theme of which was "Innovating B2B Marketing: Processes, Coordination and Value". This e-book features seven papers from the CBIM 2008 Workshop: the papers selected are a cross-section of those presented at the workshops.
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