How to Become a Master of Persuasion
ebook ∣ Establishing Value and Convincing Your Customers of It
By Tony Treacy

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This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.