Do your market research right. That means forgetting about yourself and putting yourself in the place of your customer. What do they want from your sales funnel?

Forget about what you think is great about it, and start thinking like your customer. You may focus on how your vacuum cleaner is so powerful it can suck freshly spilled wine from your carpet, but what size is it and how economical is it? Your customer may want a vacuum cleaner that fits in their utility closet or doesn't use much power.