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本书是"儒家文化大众读本"丛书中的一册。本书全面介绍了儒商及儒商文化的内涵、外延、历史和地位，并通过大量极富趣味性、启迪性的儒商人物和事例，演绎了儒商的道德意识、社会责任、经营谋略、管理智慧和生活情趣。阅读本书，对普及和传播儒商文化，弘扬现代儒商精神，是颇有裨益的。
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