The salesperson is the primary differentiator in the closings today. As products and services become scarce, buyers are likely to get a similar offer from another company. But what they don't get from any salesperson is the same sales experience created by the sales rep.

This means that sellers have almost complete control over their destiny. In a bad product line, instead of putting the blame on a bad month or less than a star, unsuccessful agents can look at ways to analyze their processes and make them more buyer-focused and buyer-friendly.

No matter what industry you are in or what kind of companies you sell to, some sales are axial. This book can help you sell more to anybody in this world.