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How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971.
With How to Run a Thriving Business, you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.
How to Run a Thriving Business breaks it all down with 17 ideas, including:
don't work long hours
choose a business you care about
embrace your best competitors
get and keep a competitive edge
innovate now and forever
market your business creatively
target your customers
react quickly to bad news
How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.
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