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Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business. Your chances of succeeding- as an 'army of one' fall somewhere between zip, zilch and nill.
Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying on-going success. There are approximate 100,000,000+ Web sites out there... and growing daily.
Without some good old' fashion Joint Venture Networking skills under your belt; your chances of *not* getting noticed are virtually guaranteed!
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