In today's competitive world, more than 130,000 companies are launched daily, out of which less than 10% manage to become successful. But the good news is that brand building is an art, which can be acquired by empowering yourself with the right knowledge and this book provides just that.

This fictional tale revolves around a wonderful relationship between a rebellious student and his flamboyant mentor and their fun adventure that takes place across various parts of the world. This book will mesmerize readers with priceless lessons on entrepreneurship taken from the author's own experiences across twenty-two successful business ventures over a span of fifteen years.

If you want to start your entrepreneurial journey, then this book has all the answers you need.