For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

Effective networking

Defining a target readership

Creating pitches for talk shows

Getting media coverage

Utilizing the Internet and other outlets

Preparing for interviews and tours

Hiring an independent publicist

 
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.