Most companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them.

As CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. In From Like to Love, he draws on real-life examples to present his proven process for turning any organization from appreciated to adored, including:

The smallest shift can make a huge difference, making team members happier, more able to create value, and likely to be retained longer, impacting your bottom line.