Using Instagram can be beneficial for all types of businesses. Whether you own a small hardware store or a high-end luxury boutique, Instagram is the perfect platform to help you market your products. This is because it provides your company with significant online exposure and appeals to your more visual audience, which leads to more sale conversions and profits.

Building on solid Instagram strategies helps to attract your targeted audience segments and increase your customer base. Small and medium sized businesses sometimes shy away from using Instagram; however, trends have shown that Instagram works. With more traditional marketing mediums becoming less compelling to younger audiences, it's important to maintain a steady stream of new and/or young people to grow your business.

Some businesses believe that if you don't have a visually appealing product to showcase Instagram is probably not worth the hassle but that is the farthest thing from the truth. Businesses that sell services and products can all benefit from Instagram. The key is to push your brand more often than your products in order to gain greater brand recognition and influence on Instagram.