This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read.

Professor Leo Jago, Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, UK

John Tribe's Strategy for Tourism insists on the benefits of strategic action, not least in volatile and unpredictable times... [it] has many merits, particularly as it provides a ... rapid overview of the essential elements of strategy in a tourism context. Annals of Tourism Research 37 (2010)

In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.

Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes (e.g. ad- hoc events, sustainability, inclusion, pro-poor). Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering:

• analysis of external factors, including competition, economics and politics;

• choice and evaluation of the strategic plan;

• implementation, managing and monitoring the plan.

Written in a clear, organized and student-friendly style, Strategy for Tourism is a key text for tourism management courses, particularly at undergraduate level 3 and postgraduate. Each chapter features learning objectives, summaries of key journal articles, short illustrative materials, extended case studies, review questions, class activities, chapter summaries and links to relevant websites, plus free access to PowerPoint slides (see links below).