This book is based on an in-depth conversation between Howard Burton and Andy Hoffman, Holcilm Professor of Sustainable Enterprise at the University of Michigan's Ross School of Business and School of Environment and Sustainability. This extensive conversation starts with inspiring insights into how Andy Hoffman became interested in environmental issues when he declined acceptances from graduate school at Harvard and Berkeley and instead worked as a carpenter for several years in Nantucket.

Topics include the notions of 'environmental sustainability' and 'big business' which sometimes seem as incompatible as oil and water and ways to make a synthesis a reality by seriously reconsidering the way we currently conduct public policy and even some deep aspects of our current societal values.

This carefully-edited book includes an introduction, Clarity vs. Popularity, and questions for discussion at the end of each chapter:

About Ideas Roadshow Conversations Series (100 books):

Presented in an accessible, conversational format, Ideas Roadshow books not only explore frontline academic research featuring world-leading researchers, including 3 Nobel Laureates, but also reveal the inspirations and personal journeys behind the research. Howard Burton holds a PhD in physics and an MA in philosophy, and was the Founding Director of Canada's Perimeter Institute for Theoretical Physics.