You've likely heard about the power of pricing and positioning. Your price structure plays an important role in your ability to convert a prospect into a loyal customer, but assigning value to your offer goes well beyond that.

Positioning your business so that it is geared towards a tight market is equally important. Doing this will help you better tailor your offers so they meet market expectations, but it will make it easier for you to create a powerful marketing message that sets you apart from the competition.