These days, it's all about starting your own business. Unfortunately, too many new business owners believe that all they have to do to be successful is put up a website and watch the money roll in. While having a dedicated website is essential for any business, you aren't really in business if that's all you do. Too many would-be business owners aren't prepared to put in the time and energy that is required to correctly research a niche to determine whether the niche they want will be viable and make them money.