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No theory
but just from practice ,real life business experience..
From having my own company for 7 years
Because the principles remain the same
and as Dan S. Kennedy puts it:
'Every business is the same'
It is obvious, of course
but probably forgotten
Good to be reminded again.
Short & sweet, Reads easily, very recognizable, saves you time and money
About the moneythings in your business Also known as the fundamentals in business
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