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Building a mailing list can be one of the most effective ways to increase your turnover and profits as an online business.
That's because each email on that list represents a potential customer to market to and to sell to. Depending on the value of your product, this can represent a lot of money.
The only issue? Building that list in the first place can take a lot of time, effort, and financial investment. In other words, you need a big list to make a lot of money as a marketer... but you also need a lot of money as a marketer to build a big list!
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