Digital Stone Age
ebook ∣ How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth
By Bill Durrant
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New Mid-COVID 2nd Edition for 2021!
Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?
In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.
In this new, COVID-era edition of Digital Stone Age, you will:
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