SUMMARY--Samsung Rising
ebook ∣ : The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech by Geoffrey Cain
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will discover how the South Korean conglomerate Samsung has become the world leader in smartphones.
*You will also discover : that when it was founded in 1938, Samsung was a fruit and vegetable business; how the brand conquered America thanks to the work of American designers and marketers; that behind Ellen DeGeneres' giant selfie at the 2014 Oscars was Samsung's sponsorship; that for a long time, the Korean justice system stifled the financial scandals surrounding Samsung.
*Initially a technology outsider and born in a disaster-stricken country, Samsung has become the leader in smartphones and electronic devices. Samsung remains today a mysterious industrial galaxy, viscerally linked to the South Korean state of which it is the showcase. The American journalist Geoffrey Cain led the investigation for more than ten years. Are you ready to unlock the secrets of the South Korean leader?
*Buy now the summary of this book for the modest price of a cup of coffee!
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