* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will discover how activist Henry Spira has succeeded in raising awareness of animal welfare issues among the world's largest corporations.

*You will also discover : that the writings of the philosopher Peter Singer inspired Henry Spira to get involved in the animal cause; how many McDonald's eggs and steaks are sold each year; that Henry Spira conducted his campaigns with small means; that he was behind the abolition of the Metcalf-Hatch Act; that millions of animals are mutilated every year in experiments.

*By campaigning for the animal cause, Henry Spira succeeded in getting multinationals such as McDonald's or the cosmetics group Revlon to back down. In the 1970s, this former professor of American-Belgian literature became one of the emblematic figures in the fight against animal exploitation and abuse. His negotiation strategies are reminiscent of the two options for getting toothpaste out of a recalcitrant tube. On the one hand, unclogging the orifice to facilitate the exit of the paste, i.e. to propose viable solutions to the adversary. On the other hand, press on the tube, i.e. apply pressure if the result is delayed. Thanks to methods based on the principles of empathy, listening and pragmatism, he has enabled American animal rights activists to achieve a series of victories. How has the Spira Method revolutionized activism?

*Buy now the summary of this book for the modest price of a cup of coffee!